Facebook Fundraising
Facebook provides incredibly targeted low cost acquistion
How do I target?
Start a very simple advert campaign, and build facebook audiences using their easy guide. 'Interests' can be a really key way of finding the people you want to target. For example, to target people interested in tennis, you could have 'tennis' and 'Andy Murray' in the interests.
Do I need a specialist?
Putting together facebook adverts is pretty easy - they have tutorials and guides to help you. A specialist might get you going, but you will probably learn more by trying it yourself first, and then when they come and talk about audiences and CPC, everything will make more sense!
How much does it cost?
The fabulous thing about facebook is that there is no minimum budget. Obviously the more you spend, the more the results, but you can start to test adverts and creative on a very small budget of a few pounds a day.